World’s top advertising agencies

The agencies have thus developed an extensive network of branches and offices across the world to ensure an efficient advertising process (Bullmore, 2000, p. 41). For instance, the major advertisers include Omnicom, IBM, Dentsu, WPP, and the Citibank. Seven of the global advertising agency groups are located in the US. Speaking of the well-known Omnicom Group, it’s an American-based worldwide advertising and corporate correspondences holding organization, headquartered in New York City. Omnicom’s marked systems and forte firms give benefits in four controls: promoting, client relationship administration, advertising and strength administrations. The administrations incorporated into these orders are media arranging and purchasing, computerized and intuitive showcasing, games and occasions promoting, field promoting and mark consultancy. Omnicom Group is positioned as one of the four biggest publicizing offices on the planet and viewed as the second biggest promoting holding organization. We can say that the organization utilizes more than 74,000 workers in around 100 nations worldwide.

IBM is also considered as a major advertiser in the field of global advertising. IBM’s business messages and general logic were profoundly urged its sales representatives, who were the first to don the white-busted, blue-suited proficient picture that would be connected with the organization. The organization’s first trademarks and jingles were made in-house to encourage a solid organization picture among its workers.

Dentsu is another advertising hub that was initially settled as Japan Advertising Ltd. furthermore, Telegraphic Service and got to be Japan Telegraphic Communication. Dentsu Inc. orders extend showcases in four unique parts: National commercial market; advertisement-related market; new market and foreign market. National promotion advertise comprises of media ventures. Promotion related activities comprise of advertising administrations. New market comprises of game occasions notice. Remote market contains previously mentioned three classifications in the outside market. Dentsu had shaped an official organization with Facebook to create Facebook pages, Facebook advertisements, and promoting methodologies in general. The association additionally furnishes Dentsu with premium publicizing space on Facebook.

While WPP, (Wire and Plastic Products) is a British multinational publicizing and advertising organization with its principle administration office in London, England, and its official office in Dublin, Ireland. It is the world’s biggest promoting organization by incomes, and utilizes around 190,000 individuals in 3,000 workplaces crosswise over 112 countries. It claims various publicizing, advertising and statistical surveying systems. As well it has an essential posting on the London Stock Exchange and an optional posting on NASDAQ.

 

Citigroup is as well well-known for its controls on the world’s most generally spread budgetary brand. It remains apparently the main really worldwide US bank. The gathering offers a tremendous scope of administrations from conventional and venture saving money to shopper fund, protection, charge card administrations and resource administration, and cases to work more than 200m client accounts crosswise over six landmasses. In any case, its contribution in subprime speculations, and in addition introduction to high-hazard home loan and charge card clients, prompted to considerable misfortunes and an entire reshuffle of the gathering’s senior administration group.

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According to Advertising Age and Adbrands.net, these are the world’s top advertising agencies or groups (2015, based on revenue):

1. WPP, London http://www.wpp.com/wpp/

  • —Founded in 1971
  • —Headquartered in London, England
  • —Has a network of (3,000 offices located in 113 countries in different regions of the world
  • —Is the parent company of Grey Group, Ogilvy & Mather, Young & Rubicam Brands, and JWT (formerly known as J. Walter Thompson Co.)
  • —Offers Media Investment Management; Data Investment Management (formerly known as Consumer Insight); Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 200,000 employees
  • —Has a revenue of £12.2bn (as at December 2015)

2. Omnicom Group, New York http://www.omnicomgroup.com/

  • —Founded in 1986
  • —Headquartered in New York City, United States
  • —Has a network of 1500+ agencies in 100+ countries
  • —Is the parent company of BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide
  • —Offers advertising, customer relationship management, public relations and specialty services
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 74,000 employees
  • —Has a revenue of US$ 15.1344 billion (2015)

3. Publicis Groupe, Paris http://www.publicismedia.com/#

  • Name of the Publicis Groupe Worldwide http://www.publicis.com/
  • —Founded in 1926
  • —Headquartered in Paris, France
  • —Has a network of 1340 offices located in 108 countries in different regions of the world
  • —Is the parent company of Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi, Bartle Bogle Hegarty
  • —Offers direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 77,000 employees
  • —Has a revenue of €9.6 billion (2015)

4. Interpublic Group, New York https://www.interpublic.com/

  • —Founded in 1930
  • —Headquartered in New York City, United States
  • —Has a network of (x offices located in 100 countries worldwide
  • —Is the parent company of (main advertising agencies the group owns)
  • —Offers consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 50,100 employees
  • —Has a revenue of US$ 7,613.8 million (2015)

5. Dentsu, Tokyo http://www.dentsu.com/

  • —Founded in 1901
  • —Headquartered in Tokyo, Japan
  • —Has a network of (x offices located in 140 countries in different regions of the world
  • —Is the parent company of (main advertising agencies the group owns)
  • —Offers communication-related integrated solutions and
    such services as management and business consulting
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 47,324 employees
  • —Has a revenue of ¥1.678 trillion (2010)

6. Havas, France http://www.havasgroup.com/

  • —Founded in 1968
  • —Headquartered in Paris, France
  • —Has a network of (x offices located in 100 countries in z regions of the world)
  • —Is the parent company of Havas Media and Havas Creative
  • —Offers digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations
  • —Counts among its clients (main or well-renowned clients)
  • —Employs 20,000 employees
  • —Has a revenue of 188 million € in (2015)
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