Today’s westernized society is covered with advertisements and showcasing messages and Americans are assaulted with a large number of promotions consistently. Perceivability is imperative, yet when are advertisers really achieving their clients as opposed to attempting to stay aware of each other? Rather than burning through a large number of dollars on mass advertising that purchasers keep on blocking out, advertisers ought to concentrate more on customized messages and relationship working with clients. A key segment of this sort of promoting is focusing on the ideal individuals with the correct message through online networking. There is most likely innovation will keep on advancing at a soaring rate making it incomprehensible for advertisers to anticipate each promoting medium that they ought to enter in the coming years. The vital thing is that advertisers ought to stay vigilant and be prepared to bounce into new open doors. The significance of two-way correspondence can’t be downplayed as the criticism from these key individuals will help advertisers to know about new prominent mediums and new shopper patterns. That essential thought of correspondence will flourish and ought to remain the concentration as advertisers figure out how to explore the online networking world. All in all, advertisers are urged to keep the lines of correspondence open with purchasers so as to make genuine esteem for their clients. All things considered, that is the thing that promoting and social correspondence is about—making esteem for everybody. “The trends, of course, suggest that traditional mass media advertising is not the way of the future. In fact, the number one communication channel for which advertising trends are expected to grow is online” (Wright, Khanfar, Harrington, & Kizer, 2016).
We can see that the global advertising industry has experienced massive development and trends. For instance, currently, most advertisers have increased their allocation of budget for online ads and this has been reported to be at the expense of print media and TV. TV and online avenues have become the major focus of global ads leaving print media as the last spot with a very small industry share. The level of competition in the online international advertising has been shown to have increased significantly in terms of various internet properties and services that compete for the ad dollars. International advertising players operate a wide spectrum of vital services such as search engines advertising (White, 2000, p. 29). Further, currently, Facebook and Google have become the major areas for advertisers. For instance, a social network has been shown to have more than 1 billion active users. Instagram has continued to enhance the share of Facebook within mobile advertising market and Google will continue to lead in the search ad industry. According to Bullmore (2000, p. 41), the process of targeting audience at the international market has become more complex since the communication process always occurs across multiple contexts that differ significantly in terms of language and cultural factors.