Advertising Age (or Ad Age) is a magazine that delivers news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.
Adbrands.net, published by Mind Advertising Ltd., provides oversight of the global advertising industry and how the agency business is structured. Adbrands.net offers three main services: 1) Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company’s business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. 2) The Account Assignments database tracks account management for the world’s leading brands and companies. In other words, which advertising agency handles which accounts in which countries. 3) Adbrands Weekly Update is a weekly round-up of significant news relating to leading advertisers and agencies.
This Year, Next Year by GroupM
This Year, Next Year is GroupM’s original forecast brand and the generic name for its suite of reports on advertising expenditure forecast. GroupM is a global media investment management company serving as the parent to WPP media agencies. GroupM reports are compiled using the combined resources of WPP’s agency networks and central operations. Its reports and forecasts are used by advertisers, media owners, investors, analysts and other marketing services organizations. They are principal references for GroupM itself, its holding company WPP, and the wider WPP group.
Campaign Middle East
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry. The aim of Campaign Middle East is to champion creativity and best practice and to act as a constructive forum for debate in the midst of an ever-evolving media landscape.
Gulf Marketing Review
Gulf Marketing Review has been offering marketing and media intelligence in the region for two decades. The magazine combines research, analysis, features, interviews and news tailored to clients, media owners and their agencies operating across the MENA region.
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Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.
Bullmore, J. (2000). Alice in Disneyland, a creative view of international advertising. International advertising: Realities and myths, 41-56.
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Wright, E., Khanfar, N. M., Harrington, C., & Kizer, L. E. (2016). The Lasting Effects Of Social Media Trends On Advertising. Journal of Business & Economics Research (Online), 14(3), 75.