Guides to planning international advertising campaigns

InTV User Guide: International campaign planning

A tool designed by the International Television Research Group (inTV) to help media and marketing professionals learn how to get the most out of an advertising campaign on international media.

Six steps to a successful international communications campaign

How advertisers and agency planners can successfully navigate their way through the international communications planning process, by Sonia Marguin, head of research at Euronews and a board member of the International Television Research Group (inTV).




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