Chipotle: Back to the Start

chipotle_logo_horizontal_inv 

This ad made a splash globally beyond what was initially expected by the chain and adland. This was one of the Chipotle’s national TV spot. It was an animated video that was developed by CAA. It focused on a farmer change of heart where he changes from operating a huge industrialized farming to farming with increased humane and sustainable practices.

http://adage.com/lp/top15/#dumbways

Click here to watch “Back to the start” video

 

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