1. “Why good advertising works? (Even when you think it doesn’t)” by Nigel Hollis, 2011
A combination of conscious and subconscious subliminal messaging is how the international market has been able to expand and exist in a post-globalized world. Whether we are aware of advertising’s impact or not, the effects are still embedded on us. This is precisely what this article in The Atlantic touches upon.
2.“How powerful is advertising?” by Randall Rothenberg, 1997
A very insightful article, published in The Atlantic, that discusses the dynamics of society, communication techniques and international marketers and how this evolution has been used to explain why the markets have changed so drastically since the 1940’s as well as the implications this has had on us in all aspects of societal, economical and political agendas.
Read full article here: http://www.theatlantic.com/magazine/archive/1997/06/how-powerful-is-advertising/376889/