The world’s first tasteable print ad (Fanta)

fanta-ad

Who: Fanta, brand of The Coca-Cola Company. What: Franta soft drink. Where and when: The advertising campaign was launched in Dubai in 2013 but then went overseas to all global offices of Ogilvy to reach those markets such as in the U.S. and Asia. Advertising agency: OgilvyOne Dubai.

The ad was featured in magazines and when you read the full content of the ad, you are told to rip a piece and taste it to get a sample of the new Fanta flavour. It was very successful as audiences kept sharing pieces of the ad with their friends so they could taste as it was very unique and clever in delivering the message.

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